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class="article-text"> <p>?| 来源·宁汽R|?本站作?/p> <p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">旉21个月后实现触底反弹,着实ؓ我国车市在后疫情时期Ex复苏坚定了信心?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  当然Q我们还是要看清现实Q与q大消费者关pL为密切的乘用车市Z旧没有摆p增长Q且各大乘用车品cȝ表现也是差异显著?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  Ҏ中国汽R工业协会Q简UC汽协Q公布的数据昄Q?月,轿R市场销?4.3万辆Q同比下?.2%QMPV市场销?.1万辆Q下降幅度高?6%QSUV市场则给我们带来了惊喜,4月销?9.6万辆Q同比增q达?.3%?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/256/w660h396/20200527/4f99-iufmpmn1768840.png" alt="数说|SUV销量无限接q?“得轿R者得天下”已成过LQ? data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  而从?月销量来看,SUV市场累计销量ؓ207.1万辆Q同比下?9.2%Q也是低于乘用R市场整体降幅Q此外,?月SUV市场累计销量仅比车市场少1.3万辆Q按照目前的态势发展下去QSUV市场今年很有可能在年销量上实现对车市场的首次越?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  q年来我国SUV销量稳步提升,主要q是得益于消费者对光通过性、大I间{优势的青睐Q而R企在z察到消费者需求的变化之后Q集中在SUV市场发力Q其中自d牌R企凭借地利优势迅速抢占市场,当然现在合资品牌也已跟上了节奏,q不断推出新品?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  公开资料昄Q近两个月我国R市有150多款新R采用U上形式发布Q其中SUV产品占比高达50%Q多ƾ新品的推出也ؓSUV市场销量的提升提供了助力?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  乘用车市Z息联席会U书长崔东树指出,SUV市场的快速恢复与车企频繁推出SUV新品有关Q从目前来看QSUV市场增长速度仍在提升Q其市场份额是有可能越轿R的?/p><div class="art_t" style="margin: 0px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><div class="art_tit3" style="margin: 30px 0px; padding: 0px 0px 0px 15px; height: 20px; font-size: 20px; font-weight: bold; line-height: 20px; border-left: 4px solid rgb(233, 70, 63); clear: both;">“两条腿走\”成关键</div></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  SUV和车都是我国乘用R市场重要的组成部分,其中轿R的发展时间更长,因此在销量上也保持了对SUV的领先。不q近q来SUV增长势头强劲Q年销量由2010q的132.6万辆已经增长臛_销千万辆?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  SUVq年来之所以能够取得快速发展,在中国汽车工业协会副U书长师建华看来Q首先得益于我国乘用车市存在巨大的刚性需求,且消费者对SUV的关注度持箋上升Q其ơ,q轻换购体规模扩张Q对SUV车型高度偏好Q再者,保有用户理想车型为SUV的比例在不断提升Q且q高于现实用P最后,新R供给推动QSUV产品布局更加完善Q助推了消费者的购买Ʋ望?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/300/w660h440/20200527/18b2-iufmpmn1687407.jpg" alt="数说|SUV销量无限接q?“得轿R者得天下”已成过LQ? data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  师徏华从市场角度分析了SUV快速发展的原因Q而从产品层面来看QSUV也有其独特优势所在,相对轿R而言QSUV同别品空间更大,通过性更高,满城市日常需求的同时Q还兼具一定的野性能?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  当然Q车也有其qh之处Q相对SUV而言Q车同U别产品油耗更低,舒适度更高Q且在大部分消费者的印象中,轿R的商务属性更强,q是SUV很难取代的。甚x车企高层说过Q“得轿R者得天下”,可见轿R产品对于车企的重要性?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  虽然SUV极有可能在销量上实现对车的越Q但轿R产品依旧不能被R企忽视,中国汽R工业协会副dE师许v东指出,轿R是汽车制造商的基Q其技术相比SUV车型要求更高Q一个企业想走的长远Q必d所有的产品U上都有相应布局?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  由此来看Q车对于R企而言的重要性显而易见,虽说当下“得轿R者得天下”的现象已经没有那么明显Q但轿R的地位依旧不能被取代?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  此外Q从成熟的市场结构来看,轿R和SUV也应该得到均衡发展,实现“两条腿走\”,q也ؓ汽R企业在竞争日激烈的当下提升抗风险能力,一旦某一l分市场出现明显变化Q便有能力实现战略{UR  </p><div class="art_t" style="margin: 0px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><div class="art_tit3" style="margin: 30px 0px; padding: 0px 0px 0px 15px; height: 20px; font-size: 20px; font-weight: bold; line-height: 20px; border-left: 4px solid rgb(233, 70, 63); clear: both;">自主品牌承压</div></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  在此前SUV市场的快速增长中Q自d牌R企绝Ҏ最大的受益者,在新车推奏上可以说领先合资品牌几个n位?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  相对而言Q自d牌R企对我国车市的了解程度更深,Ҏ费者需求变化的敏感度更高,更重要的是,其决{效率相比合资品牌R企也更高Q因此在发现SUV市场增长苗头之后Q迅速完成布局Qƈ推出多款产品抢占市场?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  地利的优势以及自d牌R企的成本优势让其到了甜_Ҏ中汽协数据显C,2017q_自主品牌SUV市场份额辑ֈ60.6%。反观车市场,自主品牌的市Z额仅?0%左右?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/223/w660h363/20200527/9579-iufmpmn1688542.png" alt="数说|SUV销量无限接q?“得轿R者得天下”已成过LQ? data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  但随着合资品牌车企陆箋在SUV市场发力Q得益于其在品牌、品质等斚w的优势,D自主品牌SUV的市Z额逐年下滑Q先发优劉K渐被蚕食,?019q_自主品牌SUV市场份额已经降至52.6%?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  “合资品牌SUV产品来丰富,h斚w也越来越有竞争力Q这也一些自d牌SUV车型面淘汰Q尤其是丰田、大众在不断推SUV产品Q整个行业的竞争更充分Q这也倒Dd牌在品质技术和战略上进行全面升U。”崔东树q样说道?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">此外Q虽然自d牌R企通过不断的推陈出Cn受到了SUV市场快速增长的U利Q但也造成一U现象,卛_质化严重Q各车企推出的品大同小异,几乎没有太大的区别,更不用说有相应R企自w品牌基因的烙印了?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  同质化严重就D自主品牌产品在与合资品牌的竞争中被大规模“过滤”掉Q而通过二者的ҎQ也更加凸显了合资品牌品在设计、品质等斚w的优ѝ?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  ׃4月国内SUV市场销量排行来看,?5名的产品中,合资品牌已经占据?0席,比例辑ֈ三分之二Q可见自d牌SUV产品面的压力之大?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  然而自d牌R企在SUV市场建立的优势决不能ph手让出,接下来,q是应该在品牌、品质层面发力,由“以量取胜”变成“以质取胜”,让真正有竞争力的产品参与C合资品牌的竞争中厅R?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">  而国内SUV市场依旧有增长的I间Q这成d牌R企在该市场持l发力的驱动力,师徏华就指出Q此前市场存在关于SUV市场潮退ȝ声音Q而从实际市场表现来看QSUV高峰期还q没有到来,随着车企l箋p这一市场QSUV市场占有率很有可能会q一步提升?/p><p><br/></p> </article> </div> <div class="aside r"> <div class="aside-item mt10"> <h3 class="sub-tit"> <span class="line"></span> 最新资? </h3> <ul class="new-news-list"> <li> <a class="new-news-item" 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