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<h3 class="article-title">
上汽大众与一汽大众迎交接时?
</h3>
<p class="article-info clearfix">
<span class="l time">2020/4/13 10:03:35</span>
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<a class="layui-btn layui-btn-normal">我要询h</a>
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<article class="article-text">
<p>?| 来源·宁汽R|?本站作?/p>
<p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;">2019q的中国车市虽亮点寥寥但也有些许波澜Q比如我们见证了一?大众旉5q后“反杀”上汽大众，重登销量榜首。这L局面到?020q也没有改变Qn位差距甚臌来越大。业内h士预计，随着今年一?大众更加凶猛的品攻势，l箋蝉联销冠已成ؓ大概率事Ӟ而上汽大众想要实现“翻w”仍需面重重d?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/300/w660h440/20200412/0e3a-isehnni2776003.png" alt="上汽大众与一汽大众迎交接时? data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><div class="art_t" style="margin: 0px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><div class="art_tit" style="margin: 28px 0px; padding: 0px; position: relative; text-align: center;"><span class="tit" style="margin: 0px; padding: 8px 12px; position: relative; border: 1px solid rgb(223, 223, 223); color: rgb(51, 51, 51); border-radius: 3px; font-weight: bold; background: rgb(255, 255, 255); display: inline-block; z-index: 2;">销冠的交接</span></div></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 2019q一?大众累计实现l端销?12.9万辆Q同比增?.8%Q不仅重登销量榜冠军Q而且成ؓ首个H破210万辆销量大关的车企。反观老对手上汽大众，全年累计销量虽然也辑ֈ?00.2万辆Q但是同比却出现?.1%的下滑?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 不过在大众品牌方面，上汽大众仍有着l对的优势，?019q上汽大众大众品牌篏计销量达?72.3万辆Q远q领先于一?大众?39.8万辆Q与2018q相比也实现?万辆的增量?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 那么上汽大众输在何处呢？</p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 数据昄Q作Z汽大众公司旗下另一个品牌，斯柯?019q全q销量仅?8.2万辆Q同比下?7.3%Q这是自2013q以来斯柯达首次出现销量同比下滑，同时28.2万辆也创造了品牌?015q来的新低。值得注意的是Q在上汽大众领跑?q时间中Q除2015q外Q斯柯达销量均E_?3万辆左右?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 一?大众大众品牌2019q销?39.8万辆的水q与上汽大众差距明显Q与2018q的141.7万辆相比也出C开倒R的现象。不q需要注意的是，2019q捷达作Z个单独品牌用以统计，如果上?.3万辆的成l，一?大众大众品牌2019q全q销量实际仍?.7%的小q增ѝ而旗下另一品牌奥_?019q销量则辑ֈ?9万辆Q同比增?.1%?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 一Ҏ独木难支、一Ҏ双擎驱动Q上汽大众在2019q的“失利”既有自w的原因Q同时也怪对手太E_?/p><div class="art_t" style="margin: 0px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><div class="art_tit" style="margin: 28px 0px; padding: 0px; position: relative; text-align: center;"><span class="tit" style="margin: 0px; padding: 8px 12px; position: relative; border: 1px solid rgb(223, 223, 223); color: rgb(51, 51, 51); border-radius: 3px; font-weight: bold; background: rgb(255, 255, 255); display: inline-block; z-index: 2;">2020q销冠或失去悬念</span></div></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> q入?020q_H如其来的疫情打׃车市的节奏，但是“北强南弱”的局面却没有发生改变?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> Ҏ乘联会数据显C，今年1-2月，一?大众累计销量ؓ20.7万辆Q而上汽大众则仅ؓ12.3万辆。一个更令上汽大众心忧的数据是，传统优势目大众品牌销量也出现了滑铁卢?-2月，上汽大众大众品牌累计销?1.4万辆Q而一?大众销量ؓ12.2万辆?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/34/w553h281/20200412/29c0-isehnni2777353.png" alt="东风" data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 对于q样的局面，业内人士普遍认ؓ是由于一?大众SUV的崛h致。?010q大众集团首ƾSUV途观p上汽大众Q?0q间光量突?00万辆Q吃了中国SUV市场的红利。”但?018q随着探歌、探岳的上市Q一?大众补齐了多q的车型短板。数据显C，今年1-2月，探岳累计销量达?.1万辆Q同比实C77%的增ѝ而上汽大众的SUV担当途观则仅?.2万辆Q同比下?1.2%?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 既有数据已经不能改变Q而年内新车的发布或许成ؓ冠军最后的变数?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/45/w545h300/20200412/d19e-isehnni2778928.png" alt="上汽大众与一汽大众迎交接时? data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://f.sinaimg.cn/auto/transform/299/w660h439/20200412/97c6-isehnni2783348.png" alt="上汽大众与一汽大众迎交接时? data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 从目前的消息来看Q今q一?大众大众品牌有Ҏ途昂的SMV、全新第八代高尔夫、纯电动汽RID。初见、CC猎装版、大众探?Coupe车型上市Q奥q品牌则投攑括新车系、换代、新ƾ、新增R型等过18ƾ新车；上汽大众斚w则有Viloran、ID。、途岳U电{R型上市，斯柯达方面也有昕锐和全新昕动上市?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> “无论是从品力q是l分市场定w来看Q一?大众所投放的R型都更具潜力”业内分析h士向新浪汽R说道?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 乘联会秘书长崔东树判断，今年一?大众夺冠仍是大概率事件?/p><div class="art_t" style="margin: 0px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><div class="art_tit" style="margin: 28px 0px; padding: 0px; position: relative; text-align: center;"><span class="tit" style="margin: 0px; padding: 8px 12px; position: relative; border: 1px solid rgb(223, 223, 223); color: rgb(51, 51, 51); border-radius: 3px; font-weight: bold; background: rgb(255, 255, 255); display: inline-block; z-index: 2;">未来依然可期</span></div></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 管争冠的道路愈发艰难，但是作ؓ中国最老牌的合资R企，上汽大众功力依然深厚Q而且背靠上汽集团Q上汽大众在新的消费需求下Q不断探L的发展模式和生存之道Q拥抱新能源汽R变革?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 在营销模式上，上汽大众向消贚w求端转变Q如此次疫情期间Q上汽大众就推出了“云展厅”、“云购R”、“云服务”等数字化营销举措Q完成更加高效的销售{化?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/291/w660h431/20200412/c191-isehnni2783622.png" alt="复工" data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 新零售方面，今年一月上汽大众汽车销售有限公怸苏宁易购集团股䆾有限公司q行战略合作{。双Ҏ定今q将开?0家苏宁汽车斯柯达零售店目标?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 在用h务和体验上，上汽大众也在国内最早提Z传l的4S店升Uؓ整合“Smart体验”、“Share׃n服务”以及“Social互动C”的7S体验l端?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 此外Q?上汽大众q在探烦打造共享生态模式，2019q其于GoFun{多家企业达成战略合作。未来将围绕׃n、上门接送、售后代步、试驾R、救援R{实现共享，最lŞ成完整的׃n生态闭环?/p><p style="margin-top: 0px; margin-bottom: 30px; padding: 0px; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"> 而在最为关键的产品层面Q上汽大众也留有一道杀手锏Q一直心心念늚奥_品牌有望在未?-2q内实现生Q这不仅抹q_一直没有高端品牌的痛，同时也是未来更高销量的保证。此外，d10?9日开工，L?70亿元的上安亭工厂也成为将来其新能源领军R企的背书。据悉，该工厂将生ZMEBq_打造的奥_、大众、斯柯达{多U电动R型?/p><div class="img_wrapper" style="margin: 40px 0px; padding: 0px; text-align: center; color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px; white-space: normal;"><img src="http://n.sinaimg.cn/auto/transform/300/w660h440/20200412/c3d0-isehnni2784036.png" alt="上汽大众与一汽大众迎交接时? data-link="" style="margin: 0px auto; padding: 0px; border-width: 0px; display: block; max-width: 640px;"/></div><p><span style="color: rgb(77, 79, 83); font-family: "Hiragino Sans GB", "Microsoft Yahei", "STHeiti Light", SimSun, Arial, sans-serif; font-size: 18px; letter-spacing: 1px;">被一?大众反超的上汽大众今q虽焉有翻w机会，但是作ؓ中国车市的常青树Q上汽大众实力依然不容小觑，随着车市加速向新能源赛道{换，谁将在未来领跑也充满了未知数。而对于上汽大众与一?大众q对兄弟而言Q良性的竞争昄更能成就自n的h|同时实现大众集团的利益最大化?/span></p>
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